decided on Twitter. The campaign features a series of three ads by Abbott Mead Vickers BBDO that promote the car marque's new A-Class to young people.
The ads centre on a musician, played by Kane Robinson, and a professional driver, who are chased by the authorities on their way to a secret gig.At the end of the first two ads, viewers will be asked to choose what the characters should do next. They can vote on Twitter with the hashtag #youdrive. The campaign also features a hidden date, which resembles the date of the gig, by spotting the date you can win vip tickets to this exclusive event.
I think the campaign in general is a great idea, and a really good way of hitting their target market of young people, via clever use of social media site twitter and showing the ad during the break of popular show 'X Factor'. However I don't think the target market they are trying to appeal to will have the money to spend on this type of car and although the car market is being hit hard finically they should just stick to appealing to their usual market and invest money into that.
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