Webb deVlam has created packaging for gin brand Bombay Sapphire that illuminates when it is picked up. The packaging features an illustration by Yehrin Tong that has been produced in electroluminescent ink. The Global Travel Retail pack, which was developed by Webb deVlam with German packaging manufacturer Karl Knauer, is aimed at the travel and duty-free market.
I think the ideas quite original for this type of product and will be really popular around the festive period. However I don't think the idea will be very cost efficient and necessarily appeal to the duty free target market because if the traveller is flying for example the product could easily be damaged and lose its appeal. Overall I think the design looks great and adds a unique touch to the packaging.
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