iPad Mini

Apple have recently launched their new addition to the iPad family, the iPad mini. Besides the obvious feature of it being smaller this new iPad mini isn't much different to the original and appears to be just another way for Apple to make money. I think people who already own an iPad won't be too interested in the new one, however it might inspire a lot more first time buyers into buying the new smaller design.

Apple ran a TV commercial for the iPad mini, which is a short clip which sees someone playing a piano app on the original iPad before merging over onto the smaller design. The commercial is quite a simple quirky way of sparking peoples interest.