Dr Pepper

Dr Pepper recently launched a new Ad campaign based on the theory of evolution in which we see an ape progressing to a human whilst drinking Dr Pepper. The Ad is just one of many parodies of the now infamous scientific illustration of evolution from 1965 called "March of Progress." However this Ad has caused controversy amongst many people, particularly christians who believe the ad shows support for the scientific theory of evolution, and even threaten to boycott the company. The reality is, the Dr Pepper ad is the latest in a long line of food ads that offend various groups of religious people. Burger King offended Hindus by seating a goddess on top of a hamburger. McDonald's took a hit from Muslims when it released a Power Ranger with squiggly designs on the base that look like the Arabic word for Muhammad to some people.
This makes you question whether negative feedback on an Ad is really all that bad considering the publicity it receives and it gets people talking, which is what the Ad initially aimed to do. 
Overall I think this was a clever idea by Dr Pepper in which the majority of people will see the humorous side, and although I don't think they intended to cause so much controversy I think it definitely worked in there favor.