This advertising campaign for 'Aspirina' and 'CafiAspirina', the painkillers, was created by the agency AlmapBBDO and won a gold award at the London International Awards 2012. The three ads each contain a bold statement, the ad then suggests which strength of painkiller the company would advise depending on who said the statement e.g 'your 15 year old son' or your '45 year old son' asking to borrow money.
The print Advert is really clever and witty. I think the message is clear and put across extremely well. The humor makes this ad memorable and the bold statements grab the consumers attention.
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