To celebrate the launch of Print 3.0, Brother’s new range of state-of-the-art next generation printers, Grey London has created ‘The Printer Orchestra’. ‘The Printer Orchestra’ is a full-scale orchestra made entirely out of old, battered, reengineered machines. Printers, scanners, copiers, fax machines, hard drives, modems, and even huge dot-matrix printers – 97 dated, dusty machines, hardwired and programmed to perform an Orchestral version of Bob Dylan’s ‘The Times They Are a-Changin’’.
I think the Advert is extremely clever and works well considering how printers generally create annoying sounds. The Ad isn't unique however and the technique has been used before, for example in the Ford Focus "Beautifully Arranged" advert from 2008. The effort and thought process that went in to this advert really stands out and will get people talking.
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