US Election.

Yestersay was a big day for Americans as they take to the polls to elect their president for the next term. A massive part of the elections is Advertising campaigns and billions of dollars are spent to try to tempt voters on TV and other mediums of advertising. The power of advertising plays a big part in promoting the candidates and many strategies are used. 

One popular strategy used is to show their rivals in a negative light, highlighting their bad points to make them a more liable choice. 

During the 2008 presidential election artist Shepard Fairey designed the iconic Barack Obama "Hope" poster which later came to represent Obama in his official campaign. The poster consists of a stylized stencil portrait of Obama in solid red, beige and various blues, with the word "hope" below. The design was created in one day and printed first as a poster. Fairey sold 350 of the posters on the street immediately after printing them. It was then more widely distributed, both as a digital image and other paraphernalia. The image became one of the most widely recognized symbols of Obama's campaign message, spawning many variations and imitations, including some commissioned by the Obama campaign.

The infamous image also inspired many different designs and online generators were created so people could mock up their own posters.