Thursday, 15 November 2012

"Holidays are coming!"

Probably one of the greatest christmas campaigns of all time is created by the infamous soft drinks company, Coca-Cola. The world wide brand has created such a successful advertisement that became so iconic they run the same one every year, along side more modern adverts, and people can automatically associate it with the brand.

The popular commercial features a train of red delivery trucks decorated with Christmas lights, driving through a snowy landscape and causing everything that they pass to light up and bring christmas spirit to towns they pass through. For many people this advert marks the beginning of the festive period, and many Facebook pages were created such as 'You know christmas is coming when you see the iconic Coca Cola advert on TV.'

I think campaigns like this one really show the power of advertising and how great marketing can really sell a brand.



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