The Ad was created by the agency Adam@EveDDB who will be hoping this years ad is as successful as last years which went viral on the internet receiving over 4 million hits on youtube alone. I think the Ad puts a unique twist on standard christmas TV ads, the song really fits the atmosphere in the beautifully shot video. It's not instantly clear what the ad is about however the end makes it very clear.
Saturday, 10 November 2012
John Lewis
It's that time of year again when Christmas Ads start appearing on the TV, this new one from John Lewis recently launched on our screens. Entitled The Journey and set to a cover of Frankie Goes to Hollywood's The Power of Love, the 90-second, £6m ad tells the story of a snowman who scales mountains, crosses rivers and braves blizzards in order to get to the city to bring back a present – for the snow-woman who stands with him in the garden. It was shot in New Zealand to take advantage of that country's July snow.
The Ad was created by the agency Adam@EveDDB who will be hoping this years ad is as successful as last years which went viral on the internet receiving over 4 million hits on youtube alone. I think the Ad puts a unique twist on standard christmas TV ads, the song really fits the atmosphere in the beautifully shot video. It's not instantly clear what the ad is about however the end makes it very clear.
The Ad was created by the agency Adam@EveDDB who will be hoping this years ad is as successful as last years which went viral on the internet receiving over 4 million hits on youtube alone. I think the Ad puts a unique twist on standard christmas TV ads, the song really fits the atmosphere in the beautifully shot video. It's not instantly clear what the ad is about however the end makes it very clear.
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